Thanks to creative, irreverent and unique advertising campaigns, focused on the consumer, the brand becomes synonymous of colors and optimism, crossing the borders of Brazil and reaching the whole world. Appreciated above all for comfort and resistance, Havaianas flip-flops are indispensable must-have for everyone: men, women and children. The first pairs of shoes were blue but we find them today in many variations as well as graphics created by collaborations with other companies. The name is a tribute to the Hawaiian islands and their eternal ability to enjoy life and the whole essence of the brand is contained in this name.
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